Television personality Melanie Sykes launches Green Voice of Great Britain on a ‘Props Studios Hire’ wonderfully ornate green and gold throne.
The campaign to find a green voice, which is supported by The Energy Saving Trust, hopes to find one person to become to represent ordinary people and big business on green issues.
The winner will be crowned during Energy Saving Week (19-25 October) and will become Britain's green eyes and ears, highlighting the challenges faced by the public on going greener to the government and the Energy Saving Trust.
Ms Sykes said: "UK householders are responsible for almost half of the UK's carbon emissions so if we are half of the problem then we need to be half of the solution.
"We're looking for people who care about the environment, want to get involved and have their say.